(只有英文版本)

We are dedicated to protecting your privacy and ensuring that your Personal Data is securely guarded. This Privacy Policy outlines the categories of Personal Data we gather, as well as the methods by which we handle, use, and protect such information.

We will treat your Personal Data with strict confidentiality and ensure that all our policies and practices concerning the collection, utilization, retention, disclosure, transfer, security, and access of your Personal Data adhere to the laws of Hong Kong.

Personal Information Collection Statement (“PICS”)

This PICS is issued in accordance with the PDPO in connection with the business operations of Shing Fung Limited (hereinafter referred to as “Shing Fung” or “we”).

1. This PICS was last revised on the Effective Date specified below.

2. Definitions

For the purposes of this PICS, unless the context otherwise dictates, the following terms and phrases shall have the meanings set out below:

2.1. “Database” refers to the collection of our customers’ Personal Data.

2.2. “Effective Date” means 26th April, 2023.

2.3. “Our Customer Hotline” – the relevant hotline number(s) can be found on Our Website.

2.4. “Our Websites” include Shing Fung’s official website and any other websites that we may operate from time to time.

2.5. “Our Subsidiaries” means all sales and manufacturing departments under Shing Fung that provide Goods or Services to consumers.

2.6. “PDPO” refers to the Personal Data (Privacy) Ordinance (Cap.486) of Hong Kong.

2.7. “Personal Data” has the same meaning as defined under the PDPO.

2.8. “Our Website” – www.hkshingfung.com

2.9. “Registered Customer” means a customer of ours who has created an account on Our Website.

Personal Data: What We Collect and the Reasons

3. To become a Registered Customer and access our various products and services, you are required to provide certain essential Personal Data as specified at the time of collection. We may also request additional information to help us deliver personalized products and services that we believe may be of interest to you. The types of Personal Data we may collect include your full name, residential or business address, email address, telephone number, and preferences regarding our goods or services.

4. We reserve the right to collect, store, process, and/or use the Personal Data in the Database in accordance with the purposes outlined in this PICS. If you are unable or unwilling to provide complete and accurate Personal Data, we may not be able to offer or continue to provide our products and services to you.

How We Use Your Personal Data

5. By providing your Personal Data, you agree that we may use and retain such data, along with all information related to your use of Our App and/or Our Website, for the following purposes:

5.1. Delivering our services to you;

5.2. The day-to-day management, operation, and maintenance of Our App and/or Our Website;

5.3. Sending you regular communications that include details about our business and relevant benefits;

5.4. Fulfilling your requests for Goods or Services;

5.5. Conducting data sorting and analysis to better understand your characteristics and purchasing behavior, enabling us to provide more tailored services and select Goods or Services that are likely to interest you;

5.6. Developing new services or enhancing existing ones offered to you by us, Our Affiliates, and/or Our Subsidiaries;

5.7. Investigating customer complaints, suspected fraudulent transactions, and conducting research to improve our services;

5.8. Preventing or detecting criminal activities;

5.9. Disclosing information as required by law;

5.10. Conducting aggregated behavioral analysis.

6. With your consent or explicit indication of no objection, we will use your Personal Data for direct marketing purposes (via post, email, telephone, SMS, or any other media currently available or developed in the future) to inform you about offers and promotions from:

6.1. Us, Our Affiliates, and/or Our Subsidiaries;

7. We may disclose and transfer (either within Hong Kong or overseas) your Personal Data to our agents or contractors who are obligated to maintain confidentiality and provide us with administrative, data processing, research and marketing, distribution, telecommunications, professional, or other similar services.

8. We may also disclose and transfer (either within Hong Kong or overseas) your Personal Data to any actual or potential assignees or transferees of our rights related to your Personal Data in connection with a restructuring of our retail business, and/or a merger (between us and a third party), sale, or transfer (whether of assets or shares, in whole or in part). Such assignees or transferees may use, store, process, or retain your Personal Data for the purposes specified in clauses 5 and 6 above.

Browsing Information We Collect (Cookies)

9. We use cookies and similar technologies to gather data about you when you visit Our Website(s) and other related websites (collectively referred to as “Sites”). Cookies are files stored on your computer’s hard drive or browser that allow us to recognize that you have previously visited our Sites. We use cookies to enhance your experience on our Sites by evaluating Site usage, analyzing your browsing and shopping habits, personalizing your website experience, assessing website activity, and generally making our Sites more user-friendly.

10. The types of data we may collect when you visit our Sites include:

Details about the type of browser you use;
Information about the web pages you have viewed;
Your IP address;
The hyperlinks you have clicked;
The websites you visited prior to accessing our Site.

11. You may choose to decline cookies (by adjusting the relevant Internet options or browsing preferences on your computer system). However, doing so may prevent you from using or activating all the features and services available on our Sites.

Using Our Sites

12. When you choose to access or download our Sites, or enable Wi-Fi connectivity to your device, we will receive information about your location and mobile device, including a unique identifier for your device, your GPS data, or wireless network data (WLAN). Location data is neither stored nor transmitted to third parties. If you agree to the localization function and/or enable notifications on your mobile device, we can provide you with location-based services, including advertising, search results, and personalized content. If you have consented to receive such communications and advertising, we may send you push emails or notifications (such as promotional recommendations and product suggestions) based on your geolocation data and/or your recent online activities when you are near one of our target promotion areas.

Most mobile devices allow you to disable location services and push notifications. If you wish to do so, please access your device’s settings and adjust the notification preferences according to the instructions provided on your device.

Your Rights Regarding Your Personal Data

13. You have the following rights:

13.1. Verify whether we hold any of your Personal Data;

13.2. Access the Personal Data we hold about you;

13.3. Request us to correct any inaccurate Personal Data;

13.4. Inquire about our current policies and practices regarding Personal Data, as well as the types of Personal Data we hold;

13.5. Opt out of receiving direct marketing materials from us at any time.

All requests related to the above rights must be made in writing (via phone or email) and addressed to:

Tel: +852 2792 2176 Email address: info@hkshingfung.com

For general inquiries, please contact Our Customer Hotline, which is available on Our Website.

14. In accordance with the PDPO, we reserve the right to charge a reasonable fee for processing any request to access Personal Data.

Protecting Your Personal Data

15. We maintain appropriate technical and organizational measures to protect your Personal Data from accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access.

16. Our Website may contain hyperlinks to third-party websites. We do not control these third-party websites or their content. Once you leave our Website, we cannot be held responsible for the protection and privacy of any information you provide to these third parties. You should exercise caution and review the privacy policy of any website you visit.

Miscellaneous

17. Nothing in this Privacy Policy shall restrict your rights under the PDPO.

18. In the event of any inconsistency or conflict between the English and Chinese versions of this Privacy Policy, the English version shall prevail.

19. This Privacy Policy shall be governed by and construed in accordance with the laws of the Hong Kong Special Administrative Region.

20. We may update this Privacy Policy from time to time by posting the revised version on Our Website.